06.01.10

Calumet, MI (November 1, 2008) – Niemela Industries, LLC has completed the acquisition of the Adventure Craft™ boat brand from Adventure Craft, LLC (Pinetop, AZ). The entire product line, previously manufactured in Jacksonville, Texas at the Galaxie Boat Works, is being relocated to the company’s headquarters in Calumet, MI.

According to Cal Niemela, company president, “The Adventure Craft was originally designed in South Florida for near shore open water boating. Being right on Lake Superior, and our close proximity to Wisconsin and Minnesota, two large boating states, the boat design is ideal for inland lakes and rivers.” Added Niemela, “The Adventure Craft houseboat provides a level of comfort and convenience both inside its large, enclosed cabin and outside. The boat is geared toward families interested in having fun on the water.”

Niemela Industries intends to offer one model – the AC2800 – immediately with enhancements to the interior and exterior trim. Additional improvements to components and manufacturing quality will also be addressed. “We will be retaining all of the unique design features that have made this boat an exceptional value for many years,” says Niemela. The AC2800 is a 28-foot long houseboat with a large enclosed cabin and an elevated flybridge. The boat features a patented cathedral trimaran hull design that provides improved stability in rough water. Other unique features include dual helm controls, fore and aft beds, a stand-up shower with toilet, refrigerator, heating/AC unit and 3000 Watt generator. The Adventure Craft also includes a standard 135 HP outboard motor and custom aluminum trailer for easy towing.

Niemela Industries intends to market the boat through several industry trade shows and targeted boating publications in 2009. “The Adventure Craft will be reintroduced
to consumers with a fresh marketing campaign in early 2009,” says Niemela. “We are currently in the process of designing a new web site where boating enthusiasts can download video clips and photos for an up-close view of the product.”

Adventure Craft boats, newly headquartered in Calumet, Michigan, has provided over a decade of pleasure and enjoyment to hundreds of satisfied houseboating enthusiasts nationwide. Crafted for travel on inland lakes, rivers and near shore open water, the utilitarian design of Adventure Craft boats provide maximum comfort while delivering endless fun and memorable boating experiences for the entire family.

For more information on the Adventure Craft boat line, call toll free at 1-888-482-7015, or visit the company web site at www.adventurecraft.com.

11.15.08

10.20.08

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